Claudia, Gigi and many others. Paul Marciano’s vocation to beauty launched girls who have become icons.
By RAFFAELE PANIZZA, January 2017
Paul Marciano Interview
Born in Marseilles in 1960s on top of a “movie theatre showing films starring French and Italian divas”, Paul Marciano spent his life trying to recreate, dress and make that beauty timeless. And he did it using denim, preferably skinny and stonewashed, with the three historical zippers framing hips and waist. For Guess, brand founded with his brother Maurice, he discovered all the top models: Eva Herzigova and Alessandra Ambrosio, Laetitia Casta and Gigi Hadid, Adriana Lima and Irina Shayk. He chose them with just one picture, without even meeting them once. Now he chose a man: Joe Jonas
Laetitia Casta was very young. What impressed you about her?
When I saw her for the first time I thought she was the lost child of one of our employees desperately looking for her parents. She was fourteen, yet in the pictures she emanated beauty and energy.
How do you decide whether a campaign must be a colour or black and white one?
It depends on the story. With Gigi Hadid we needed to find a contemporary taste. While Amber Heard, photographed by Ellen Von Unwerth, had to remind of Marilyn. But at the end of the day, black and white photos are always my favourites.
The models you choose are almost always unknown: why did you make an exception with Belén Rodriguez?
When I saw her the first time I didn’t really know who she was, but I understood that she had the “star factor”, that mix of self-confidence and sensuality that I really love.
You have been chasing the faces of Sofia Loren and Brigitte Bardot for years. Do you feel like adding a contemporary icon to your Olympus?
Yes, that’s Claudia Schiffer. She is the most iconic of all, perfect embodiment of the GUESS woman.
Joe Jonas – At The Mirror
For Guess there had never been any male testimonials in thirty-five years of history. The choice now fell on Joe Jonas, face of the underwear line Hero, music artist with a past as teen-idol in the Jonas Brothers and neoleader of DNCE when he was only 26, a band who mixes pop, electronic music, beat and Lachapelle aesthetics in their videos.
In New York for a few days, when he answers the phone he’s a bit out of breath: “I’m biking with a friend” he says, “urban biking is one of my passions”.
What kind of bike do you have?
A Schwinn racer, the best to ride around the city.
Your favorite trips?
Speeding along the West side Highway. Then I usually take the Washington Bridge and cross Fort Lee, in New Jersey. It’s one hundred miles. I totally get lost.
What kind of clothing style do you choose, vintage or fluo?
I usually change every time. Today hoodie and sweatpants, cause later I’ll go boxing to Gotham Gym, in the West Village.
Have you ever felt like a hero wearing underwear?
Just like every man does. As long as he’s alone in front of the mirror.
DNCE’S songs are definitely uncommitted.
We try to be those who put a smile on people’s face, this is our mission.
How did you resist the temptation to become the new Justin Bieber?
Cause staying up late with your band after a concert is really the best. If you don’t see your friends near you when you turn, what have you got in life after all?
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